Designing for Modern Industry
by Erik Kojola — February 24th, 2010 | Infill Philadelphia
In a former pipe shop transformed into the national headquarters for Urban Outfitters, the Infill Philadelphia: Industrial Sites design challenge got off to a rousing start with a program that highlighted the possibilities for industrial reuse and announced the sites and teams engaged in the design challenge.
Presenters Bill Struever, President and CEO of Baltimore based Struever Bros. Eccles & Rouse, and John Grady, Executive Vice President of the Philadelphia Industrial Development Corporation, saw industry as a key to sustaining Philadelphia’s diversified, resilient economy and former industrial buildings as valuable assets. In his keynote address, Struever shared examples of his award-winning industrial reuse projects, which have transformed empty factories into offices, distribution centers and housing. Pointing to the ability of refurbished urban industrial buildings to attract business, stimulate job growth, and create a strong sense of place, Struever said, “Old industrial buildings make terrific places to live, work, and have fun.”



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