Facade improvement concepts for East Falls Beverage.
The Ridge Avenue – Midvale Avenue Commercial Corridor is a place for neighborhood errands as well as the front door to East Falls for Philadelphians out for a walk, run, ride, or drive along the Schuylkill River.
The corridor has been slowly re-awakening as the East Falls solidifies its identity as a sustainable trail head across from the Falls Bridge, a popular turning point for Philadelphia joggers and cyclists doing the 8-mile river loop. The proposed Ridge Flats, 146 apartments and 9,000 square feet of retail space-will add new residents and activity, so it’s a good time to spruce up nearby businesses.
The Collaborative recently partnered with the East Falls Development Corporation to work with Ridge Avenue merchants through our rStore program, which offers individual design consultations to property owners who are investing in storefront facade improvements.
Our volunteers worked with six store owners on the 4100 and 4200 blocks of Ridge Avenue. They offered facade improvement recommendations for a range of conditions. They played up good bones and remaining historic details, and offered strategies to add dimension to plainer stucco facades.
A big neon slice and patterning options proposed for the Slices Pizza facade
Design Grant Recipient
East Falls Development Corporation
- East Falls Beverage
- AnBrea’s Beauty Salon
- East Falls Eye Associates, 4186 Ridge Avenue
- BuLogics, 4200 Ridge Avenue
- Proposed Restaurant, 4213 Ridge Avenue
- Slices Pizza, 4249 Ridge Avenue
- Tiffany Knight
- Adam Musante
- Jamie Ober
- Ian Smith
- Joanna Trago
- Patrick Hauck